DefinitionsDirect competitors: Suppliers that offer similar products or services and that appeal to the same customers in the same market areas, as opposed to indirect competitors that address the needs of the same customers but with significantly different offerings. Indirect competitors: Businesses that serve the needs or wants of a marketer’s customers with a similar but not identical offering; for instance, a tea shop is an indirect competitor of a coffee shop. Competition Although our product is new and is special, we do have competitors. underwater Audio allows you to purchase water proof IPod shuffles as well as underwater headphones and other accsesories. Price Difference IShower - 99.99$ Underwater Audio IPod shuffle - 149$ The IShower has a more attractive price compared to Underwater Audio's IPod shuffle. Some might seem that the waterproof IPod is more fitting of their needs but, our product is aimed towards showerers which is (hopefully) what we all do, causing more people to purchase our product. |
|
